CJ E&M enewsWorld Lee, InKyung Translation Credit : Grace Danbi Hong
Together with Eider and UNICEF, Lee Min Ho kicked off the ‘I Support UNICEF′ campaign to help support children living in poverty.
On October 31, K2 Korea Representative, Jung Young Ho, Korean committee member for UNICEF, Oh Jong Nam, and Eider model Lee Min Ho participated in the agreement ceremony at the Lotte Hotel in Sogong-dong.
With the ‘I Support UNICEF′ campaign, Eider promised to take social responsibility and return the love given from customers back to society. Eider chose its 2013 FW season wind stopper down jackets Gergonne and Pythagoras as the Unicef Selection.
Five percent of the revenue made from the sales of the two jackets will be donated to treat children around the world who are dying of malnutrition. To make the donations even more meaningful, the jackets will also include a special UNICEF bag tag to remind customers of the support they helped give.
K2 Korea rep Jung Young Hoon said, “We organized the ‘I Support UNICEF′ campaign to feel the joy that Eider shares with its customers. We hope that through this campaign, we’ll be able to help starving children around the world.”
Photo Credit: Eider