Tuesday, April 24, 2012

Lee Min Ho plans a Myeongdong signing on April 28

Lee Min Ho, the representative for the premium outdoor brand Eider, will hold a signing.

Lee will hold his signing to meet fans on April 28 at noon at Lotte Department Store in Myeongdong. He will also have photo opportunities at the event hall on the first floor of the department store.

The event is to celebrate the opening of an Eider booth in the department store. Eider Friends Lee Min Ho and over 100 fans will meet together.

Eider will randomly choose 15 participants who have bought over 50,000 won worth of Eider products and applied for the signing through an online website (www.eider.co.kr) by April 25. Among the 15 participants, only 5 people can take pictures with Lee. The lucky people will be announced on the website on April 26 or will be notified through text messages.

Jung Yong Jae, head of brand marketing, says, “Thanks to Lee, our brand has promoted itself as a stylish outdoor brand. Since products that Lee wore have become beloved items among people and sold out, the signing is more meaningful. Eider will try harder to become close to the customers and satisfy them by holding various events.”

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