As one of the most popular Korean celebrities in China, Lee is valued at around 20 billion won in the advertising market.
According to reports, advertising contracts in China are worth as much at three times more than those signed in Korea, putting one-year contracts as high as 3 billion won.
While short of Lee’s figures, Suzy is also a force to be reckoned with. Since her debut in 2010, she has shot more than 30 commercials, taking in over 10 billion won.
Last week, Lee renewed his contract with LG Electronics as the company’s representative in China, Hong Kong and Taiwan.
According to the company, Lee is “irreplaceable” as the advertising model for the markets due to his popularity in Chinese-speaking markets. While Lee maintains his clout in the advertising market, a cosmetics maker using Suzy as its model is said to have benefited from the revelation that she is dating Lee.
Since she went public, the company’s adverts are said to have been viewed online more frequently and images from the advertising campaign were used in news reports, giving the company greater exposure.
Celebrities remaining top picks for advertisers regardless of their relationship status, however, is a relatively new phenomena in Korea.
As recently as two years ago, top stars such as Moon Chae-won and Han Hyo-joo signed endorsement contracts that included clauses demanding compensation should they marry or start a relationship during the contract period.