Actor Lee Min Ho has been selected to be the representative face of Korea.
His agency, Starhaus Entertainment, revealed on July 28, “The Ministry of Culture, Sports, and Tourism will supervise a new international ad campaign to present Korea’s attractions, and has selected Lee Min Ho as the center of the campaign.”
The campaign hopes to recover some of the losses faced by the tourist market due to the side-effects of the MERS crisis. Lee Min Ho will introduce main national tourist attractions through video advertisements. The videos, which finished shooting in mid-July, feature Lee Min Ho in a variety of representative Korean tourist locations including Cheongyecheon Stream, Seochon, and Samcheong-dong.
The main message of this ad campaign? “Korea. Let Your Story Begin.”
Famous film director Park Myung Cheon, together with Taiwanese director Wayne Peng, are said to have captured Korea’s beauty and the dignity of Hallyu stars. A representative from Lee Min Ho’s agency stated, “Through this work, Korea’s beauty can be shown to the world. It was a valuable time.” Lee Min Ho’s PR campaign will air on CNN in the U.S., China’s Central TV (CCTV), and other international television stations. As for Korea, it is slated to air on Arirang TV.
Are you looking forward to seeing Lee Min Ho in the ad campaign?