Monday, February 13, 2012

Lee Min Ho Partners Up with Girls' Generation's YoonA for Another Endorsement Deal

Cosmetic brand innisfree has signed “City Hunter’s” Lee Min Ho as its international model for its latest line of men’s cosmetics. innisfree is hoping that Lee Min Ho and the new men’s line will help strengthen and increase its market share of men’s cosmetics. The brand is also preparing to launch in China this April, and there’s no doubt that Lee Min Ho’s popularity in China will help boost sales once it launches.

A representative of innisfree commented, “We felt that Lee Min Ho’s clean and healthy image goes well with our brand concept. He will work with YoonA [of Girls’ Generation] to promote innisfree’s healthy image.”

Meanwhile, Lee Min Ho has been working with YoonA as models for outdoor brand “Eider” since last year. The two showed great chemistry in photoshoots and looked comfortable with each other.

Credits: soompi

Lee Min Ho collaborates with Eider to produce a fashionable outdoor line

Photos from a collaboration line with actor Lee Min Ho and Eider, an outdoor brand, were recently revealed.

In one of the revealed photos, Lee Min Ho is sporting a hooded sweatshirt while staring into the camera with a confident look and pose. The bold, blue color of the sweatshirt fits well with Lee Min Ho’s image. In another photo, Lee Min Ho is wearing an all-black outfit, displaying more of his chic charms.

Lee Min Ho’s collaboration line will include five items including a jacket, t-shirt, hooded sweatshirt, pants, and a backpack.

It was reported that even amidst his busy schedule, Lee Min Ho directly collaborated with the company to help design the line. It was also said that his wide variety of ideas and his meticulous work ethic reflected strongly on his interest in fashion.

This collaboration line will be available nationwide starting February 16th at Eider stores.

Credits: Allkpop

No comments:

Post a Comment