Tuesday, February 16, 2016

Lee Min Ho to represent Seven Luck Casino

Soon you can expect to see Lee Min Ho’s dazzling smile in airports, train stations, and tourist centers. Hallyu star Lee Min Ho has become the new face of Korea’s state-run Seven Luck Casino with the signing of a one-year contract. The foreigner only casino, controlled by Grand Korea Leisure, will be launching its 2016 domestic and international advertisement campaign featuring Lee Min Ho!

Oddly enough, while Lee Min Ho is to represent the casino, with its flagship location in the heart of Gangnam, it is actually illegal for Koreans to gamble in Korea. For the purpose of tourism, however, the Korean government has established special dispensations allowing foreign visitors to try their luck.

It is no wonder that the casino has turned to Lee Min Ho’s Hallyu fame in an attempt to present a dynamic brand image with reach into foreign markets.

Currently the casino has three locations in Korea and six international branches in Japan. If you are planning to visit Seven Luck Casino, make sure to have your passport ready. You will need it to enter!

source: DramaFever

Jackpot over flowers, GKL model Lee Min Ho

Hallyu Star Lee Min-ho has been chosen to be the model for Seven Luck Casino.

This foreigner casino located in Seoul and Busan has hired Lee Min-ho to model for the next year.

The first promotional ad was taken on the 11th and the ad will be put up in airports, train stations and billboards in Korea and other countries. It will also be put up where foreigners might catch it the most in magazines on aircrafts and brand magazines.

GKL said, "Lee Min-ho's Hallyu Star image coincides with the Seven Luck Casino image and hopefully our casino becomes one of the top class casinos in the world".

Lee Min-ho was appointed 'the Star of Korean Tourism' last year as well as the promotional model for the Ministry Of Sports, Culture and Tourism and the 2018 Pyeongchang Winter Olympics. He was also featured in the Korea, Let Your Story Begin footage by the Korean Tourism Board in July last year. This footage was played on US CNN, China CCTV and You Tube, resulting in 38 million views in just 5 months. Meanwhile, Lee Min-ho is starring in the Korean Chinese collaborated movie "Bounty Hunters".

source: hancinema

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