One booth was reported to have introduced a new car and publicized it with, "Lee Min Ho does advertisement for this model," and then disappointed the fans by saying, "Unfortunately, Lee Min Ho did not come here." Upon seeing just his greeting through a video, the fans became angry and about half of the audience left the booth.
It had been falsely going around online that he would be present at the Beijing motor show, so people came to the misunderstanding that Lee Min Ho had stood up his fans.
Eventually, his agency Starhaus Entertainment had to speak up regarding this incident and gave a simple explanation through the official Weibo account, "Lee Min Ho did not receive an invitation to the Beijing motor show this time. Please have no misunderstandings. As you may know, Lee Min Ho is filming for a movie. From now on, we will formally announce his activities in China via Weibo."