Lee Min Ho becomes new model for GUESS JEANS

Lee Min Ho has been chosen as the new model for global fashion brand GUESS.

Following Jung Woo Sung in 2009, Lee Min Ho will become 'GUESS GUY' for 2014 F/W season.

The director of the marking team said,"Since Lee Min Ho is a star who has a big fanbase all over the world so we think he's suitable to be the model for our global brand", "Through this new promotion, everyone will be able to see more of Lee Min Ho's unique charm".

source: dkpopnews
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Lee Min Ho chosen as new model for 'Guess'

Hallyu star Lee Min Ho has been chosen as the new face of clothing brand, 'GUESS'!

He is preparing for full-scale promotions, giving the message that in order to dream of a romance with a hot guy like Lee Min Ho, you'd have to become a sexy 'GUESS' girl. The brand will be showing the hot and trendy items of the fall and winter line including distressed jeans.

Chief Suk Si Young of 'GUESS Korea's marketing department said, "You can say that Lee Min Ho is the most suitable star for the global brand 'GUESS' as much as you can see that he has an immensely close and global fan base. You can see a different charm to Lee Min Ho as he transforms into a 'GUESS' guy through these promotions."

Starting in about September, you can see Lee Min Ho in 'GUESS' stores, fashion magazines, promotion blogs, and more!

source: allkpop