Korean actor Lee Min Ho has become a global model for the casual business bag brand Samsonite Red, the brand announced on Monday.
“His sophisticated and urban image was well suited to our brand,” a company official was quoted as saying.“We’re expecting that our meeting, he with us, will freshly reinvigorate Samsonite Red,” he added.
According to the official, the firm plans to use Lee to attract young adults in Asian countries and expand its consumer group.
The bag-maker’s new ad campaign featuring Lee will be launched in mid-January.
By Yoon Ji-soo (thankque@heraldcorp.com)
According to the official, the firm plans to use Lee to attract young adults in Asian countries and expand its consumer group.
The bag-maker’s new ad campaign featuring Lee will be launched in mid-January.
By Yoon Ji-soo (thankque@heraldcorp.com)
source: KPopHerald/Samsonite Red Korea
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